Over time, grit and dirt become embedded so deeply that professional cleaning is required. Professional cleaning will remove this dirt as well as the surface soiling that gradually dulls the appearance of the carpet. Depending on the amount of traffic rugs experience, they should be cleaned every three to five years. It is strongly recommended that cleaning not be attempted by a “wash-at-home” service. Call East Coast Rugs for all of your professional vintage and oriental rug cleaning services.